Conservative Party leader is unapologetic for referring to the man known for spruiking lamb in the lead up to Australia Day, Sam Kekovich, as the “Lambassador” in a Facebook post.
Senator Bernardi has been issued with a cease and desist notice over the posts, which features Kekovich, who is known as the face of Meat and Livestock Australia’s (MLA) Australia Day lamb ads who recently endorsed the Conservatives in a TV advert.
The Guardian reports, the Facebook post states that “The Lambassador supports Australian Conservatives”.
The MLA – which undertakes marketing and research for the nation’s livestock industry and receives government funding – claims the Conservatives have no right to use the term “lambassador”.
In a letter to Bernardi, the MLA claimed he had breached MLA’s intellectual property rights, demanded he post a retraction and “forever cease and desist”.
MLA is forbidden from engaging in political activities as a result of its funding arrangements with the government.
An unapologetic Senator Bernardi appeared on Sky News today and is refusing to budge.
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