Humiliating backdown over ‘Lambassador’ ad

October 25, 2018

In a humiliating backdown, Meat and Livestock Australia (MLA) has been forced to admit it doesn’t own the term “Lambassador” - contrary to assertions its lawyer made in a threatening letter to Conservative Party leader Cory Bernardi.

During a Senate Estimates hearing, MLA Managing Director Richard Norton conceded “Lambassador” may not actually be their intellectual property.

It comes after the organisation’s objection to Sam Kekovich voicing his support for the Conservatives Party in an online post using the same term used in MLA’s well-known Australia Day lamb ads.

Senator Bernardi told 2GB's Ben Fordham “it’s just crazy”.

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